THE

(R)EVOLUTION

OF AUDIENCE

POWER

WE BELIEVE
IN SOCIAL COMMUNITIES

Social Media can be much more than another marketing channel. It provides brands and audiences with an interactive neighbourhood where you can create direct relationships through shared conversations, ideas and services.

EVERYTHING HAS CHANGED, BUT IS STILL THE SAME

We are social by nature, and seek out communities to belong to. We help our brand partners to find the right digital spaces to create cultural and commercial value through shared ideas and creative storytelling.

Labs

Everyday we see how brands struggle to connect with their customer following. Social media provides the scale but we want to connect you with the right people, not all the people.

N-Hood Labs provide a ticket to the mind of your target local consumer. It’s the real world analysis of your audience and their unfiltered relationship with your product.

It’s the opportunity to step into your neighbourhood and meet your crowd.

Meet your community

The power of research isn't in finding the largest nodding crowd but in building rapport with those voices that speak and lead the many.

APPROACH

Culture lives, breaths, flows and goes anywhere it wants. So let's design research programmes that follow and obey culture and not these rigid scientific and artificial structures. Let the people speak. Let the voices of today's culture express themselves. In a real world dialogue with your audience you discover the unfiltered relationship, associations and convictions that surround your brand, product, category and cultural context.

Become specific, personal and particular. Don’t look for safe answers but for exciting opportunities. Don’t obey deterministic business strategies but lean into creative and cultural probabilities. Let the art guide the science, let the people lead the communities and let the purpose drive the sales.

METHODOLOGY

Neighbourhood Labs is a fast, dynamic and informal research platform to decode audiences for brands. By bringing together a curated and diverse selection of opinion formers, tastemakers and insiders and by provoking open, honest, empathetic conversations, we have found a way to dive deep into the worlds and minds of many communities.

The key to unlocking this wealth of information is showing up with an open mind, big heart and a generous hand. Let them participate in the creation of good ideas, relevant brands, new solutions and cool initiatives. They know what they want, need and desire. All we have to do is join the right leaders in the right causes and build a better, brighter and more equal neighbourhood for your community.

RESULT

And discover what matters

We explore attitudes, values, convictions, brands, language, voices, leaders and biasses. We gather names, influences, brands, locations, artists and so much more. We get specific, particular and detailed.

 hello@neighbourhood.social